JP Creative Group works close with their clients from the strategic planning to the actual implementation. Part of our success comes from our ability to understand our clients and deliver their message with consistency across several platforms. Detailed project planning ensures the effectiveness of an Integrated Campaign:

• Set the goals for the campaign
• Know the target audience and their location
• Select the best media vehicles to reach the target
• Maximize budget and resources
• Implement the look and feel for the campaign
• Ensure consistency across several platforms
• Put your campaign to the test
• Evaluate the results

JP Creative Group was chosen to develop the GET OUT THE VOTE! integrated campaign, a project of the Colorado Catholic Conference, the state-level, public policy arm of the Catholic community. The Get Out the Vote campaign consisted of materials available to parishes and other Catholic groups that explained what the Catholic Church teaches about faithful citizenship and how to organize voter registration drives.

Parishes received Get Out the Vote resource packets, which included the “Faithful Citizenship” DVD in both English and Spanish, a poster, homily notes, suggested dates for voter registration drives, bulletin announcements and inserts, information on Catholic social teaching and postcards to sign up for the Colorado Catholic Conference’s Legislative Network. The Get Out the Vote website provided additional resources and updated information about the campaign.